On April 1st, multiple new car making forces and car companies submitted their March new energy vehicle delivery/sales reports as scheduled.
Among them, in March, the delivery of new forces in car manufacturing further differentiated; Two new energy brands have sold over 30000 vehicles; The highlights of BYD’s sales returning to over 300000 vehicles are worth paying attention to.
Electric vehicles, new energy vehicles, new forces in car manufacturing
Further differentiation in delivery: “Li Wei Xiao” has achieved the expected first quarter
In March, Ideal Automobile delivered 28984 new cars, a year-on-year increase of 39.2%. In the first quarter, the company delivered a total of 80400 vehicles, a year-on-year increase of 52.9%.
In March, Zero Run delivered 14567 vehicles, achieving a year-on-year growth of over 136%; In the first quarter, a total of 33410 vehicles were delivered.
In March, NIO delivered 11866 new cars, a year-on-year increase of 14.3% and a month on month increase of 45.9%. In the first quarter, NIO delivered a total of 30053 new cars.
In March, Xiaopeng Motors delivered a total of 9026 new cars, a month on month increase of 99% and a year-on-year increase of 29%. Among them, the Xiaopeng X9 delivered 3946 vehicles, with a cumulative delivery of nearly 8000 vehicles in three months of launch. In the first quarter, Xiaopeng Motors delivered a total of 21821 new cars, a year-on-year increase of 20%.
In March, Nezha Automobile delivered 8317 vehicles, a year-on-year decrease of 17.55%; In the first quarter, a total of 24400 vehicles were delivered, a year-on-year decrease of 6.65%.
Battery Network has noticed that in the context of increasingly fierce competition in the automotive market, multiple new forces have lowered their delivery expectations for the first quarter. Ideal Automobile expects a vehicle delivery volume of 76000 to 78000 vehicles in the first quarter. NIO expects to deliver approximately 30000 vehicles in the first quarter. Xiaopeng Motors expects to deliver 21000 to 22500 vehicles in the first quarter, a year-on-year increase of 15.2% to 23.4%. According to the latest released data, Ideal Automobile, NIO, and Xiaopeng Motors have all completed their delivery expectations.
In addition, the delivery of new forces in car manufacturing is further divided. As of the first quarter of this year, the cumulative delivery volume of Ideal Automobile reached 713764 vehicles, becoming the first Chinese new energy vehicle company to achieve the milestone of 700000 vehicles. Zero Run Auto has been holding onto the third place in sales of new forces for several consecutive weeks, firmly positioning itself at the forefront of new forces and demonstrating strong development momentum. NIO achieved a month on month increase in delivery volume in March, with a total of 479647 new cars delivered. Xiaopeng Automobile and Nezha Automobile failed to achieve monthly sales exceeding 10000 yuan, among which Nezha Automobile became the only new car manufacturing enterprise to experience a year-on-year decline in March.
Electric vehicles, new energy vehicles, new forces in car manufacturing
Two new energy brands have sold over 30000 units, and Aion remains in the top three mainstream pure electric vehicles
In March, GAC Aion’s global sales reached 32530 units, a month on month increase of 95.1%, firmly ranking among the top three mainstream pure electric vehicles.
In March, AITO, a subsidiary of Hongmeng Zhixing, delivered 31727 new cars across the entire lineup, winning the monthly sales championship of new force brands in the Chinese market and winning the sales championship of new force brands in China for three consecutive months with a leading advantage. Among them, the sales of the Wenjie New M7 continued to grow steadily, with a monthly delivery of 24598 new cars and a cumulative delivery volume of over 120000 vehicles on the market.
In March, a total of 13048 vehicles were delivered by Deep Blue Motors. In addition, the first hardcore style SUV under the Deep Blue brand, the Deep Blue G318, was released on March 18th and announced that the Super Range has entered the 2.0 era.
In March, Jike delivered 13012 vehicles, a year-on-year increase of 95%. From January to March, Jike delivered a total of 33059 vehicles, a year-on-year increase of 117%.
In March, Lantu Automobile delivered a total of 6122 vehicles, a year-on-year increase of 102%. From January to March, the company’s cumulative sales volume was 16345 vehicles, a year-on-year increase of 188%.
In March, Avita delivered a total of 5016 vehicles, doubling both compared to the previous month.
Electric vehicles, new energy vehicles, new forces in car manufacturing
BYD’s sales have returned to over 300000 units, and the sales of new energy vehicles from Celes have increased by more than twice year-on-year
In March, BYD’s sales of new energy vehicles reached 302500 units, compared to 207100 units in the same period last year. In March, BYD sold 301600 passenger cars, a month on month increase of 147.8%. Among them, a total of 38400 new energy passenger cars were sold overseas, a month on month increase of 65%. From January to March, BYD’s cumulative sales of new energy vehicles reached 626300 units, a year-on-year increase of 13.44%.
In March, SAIC Group’s sales of new energy vehicles reached 85000 units, a year-on-year increase of 30%.
In March, the sales of new energy vehicles under Changan Automobile’s independent brand reached 52900 units, a year-on-year increase of over 47%; The sales volume in the first quarter was 128800 units, a year-on-year increase of over 52%.
In March, Geely Automobile sold 44791 new energy vehicles, an increase of about 34% month on month and over 65% year-on-year, with a penetration rate of about 30% for new energy; From January to March, the cumulative sales of new energy vehicles reached 144125, a year-on-year increase of about 143%.
In March, the sales of new energy vehicles by Celes reached 27730 units, a year-on-year increase of 225.81%. Among them, the sales of Celes cars were 24986 units, a year-on-year increase of 579.15%.
In March, Great Wall Motors sold 21882 new energy vehicles, with a cumulative sales of 59182 vehicles from January to March.
In March, the sales of BAIC’s new energy vehicles, a subsidiary of BAIC Blue Valley, were 7389 units. The cumulative sales from January to March were 10122 units, a year-on-year decrease of about 33.03%.
Promote multiple brands to announce a new round of promotional policies by exchanging price for quantity
Battery Network has noticed that at the policy level, on March 13th, the State Council issued the Action Plan for Promoting Large scale Equipment Renewal and Consumer Goods Exchange (hereinafter referred to as the Action Plan), which supports the renewal of transportation equipment and old agricultural machinery. Continuously promote the electrification and replacement of urban buses, and support the upgrading of old new energy buses and power batteries. Support the implementation of car trade ins. Increase policy support, unblock circulation bottlenecks, promote tiered and updated consumption of automobiles. Organize nationwide car trade in promotion activities, encourage automobile production and sales enterprises to carry out promotional activities, and guide orderly competition in the industry.
At the corporate level, following a 24-hour pre order of 88898 vehicles, on April 1st, Xiaomi Group Chairman Lei Jun stated on his social media platform that “the Xiaomi SU7 inaugural version will start its second round of surprise additional sales”, with additional sales starting at 12:00 pm on the same day.
Continuous support at the policy level, strong entry from enterprises, stirring up the new energy vehicle market, and price wars are still ongoing. On April 1st, NIO, Wenjie, Jike, Xiaopeng, Chery and others announced a new round of promotional policies.
In response to the call of the State Council’s Action Plan for Promoting Large scale Equipment Renewal and Consumer Goods Exchange, NIO has announced the launch of a maximum subsidy of 1 billion yuan for gasoline vehicle replacement. Starting today, gasoline vehicle users who replace NIO’s 2024 new car will receive an additional 10000 yuan in optional installation fund subsidies.
According to the Hongmeng Zhixing App, the price of the entry-level model of the Wenjie New M7 has been temporarily reduced by 20000 yuan.
Jike Auto has added an enhanced rear wheel drive version of Jike 007, priced at 209900 yuan, further lowering the starting price of this model by 20000 yuan.
The official Weibo account of Xiaopeng Motors has released a limited time subsidy policy for the purchase of the 2024 Xiaopeng G9. Among them, the current car has a limited time discount of up to 20000 yuan, and the optional discount is worth up to 8000 yuan; The 2024 Xiaopeng G9 will still launch 5 models, with a current price range of 243900 to 339900 yuan after subsidies. The subsidy policy will be from April 1 to April 30, 2024.
Chery Automobile officially announced a 10 billion yuan subsidy replacement season policy, which includes discounts such as full exemption of purchase tax for specified models within a limited time, and up to 30000 yuan for old models. It is reported that this billion yuan subsidy exchange season event covers multiple models, including the Tiggo 8 PRO Champion Edition, Tiggo 8 PLUS Champion Edition, Tiggo 9, Arriz 8 High Energy Edition, and Discovery 06.
Industry insiders have stated that in 2024, competition in the new energy vehicle market with prices below 200000 yuan will be intense, and related companies will face pressure on their profits.
Conclusion: Yu Qingjiao, Secretary General of the Zhongguancun New Battery Technology Innovation Alliance and Chairman of the Battery Hundred People Association, stated that based on the research conducted by the China Battery New Energy Industry Chain Research Team in various parts of the country over the past month, the mid cycle adjustment of the track is inevitable, but the spiral upward trend is irreversible.
According to Yu Qingjiao’s further analysis, based on the sales figures for March and the first quarter announced by various new energy vehicle brands, with the arrival of the peak season and fierce competition, mainstream brands have shown a significant increase in sales, including black technology, electrification, boutique, intelligent, and high, medium, and low-end products. This directly drives the increase in power battery installation volume, which is also the main reason why the battery industry chain, which has been adjusted for two and a half years, has gradually built warehouses since New Year’s Day and is now gradually emerging from the trough and returning to value. In addition, grid side energy storage, large-scale energy storage, industrial and commercial energy storage, outdoor energy storage, and household energy storage are also receiving good news.
Post time: Apr-03-2024