In recent years, as the domestic automobile market policy has slowly tilted, new energy vehicles with subsidies and no lottery requirements have gradually begun to gain people’s favor, and have shown a tendency to replace traditional fuel vehicles. Strong market demand has spawned a large number of companies that are involved in new energy vehicles. Among them are ambitious so-called new car-making forces, as well as strong and experienced traditional manufacturers. Great Wall is one of the latter.
Euler R1
With years of experience in the international market, Great Wall Group is keenly aware of the future development direction of the new energy vehicle market – polarization. Some consumers who regard cars as an important part of their lives will have more high-end demand for new energy vehicles; on the other hand, for those who value practicality, more cost-effective “travel tools for urban life” have become an increasingly strong demand. , this segment has also become the most important battlefield in the future.
In response to the latter, Great Wall Motors (601633) Group established an independent new energy brand, specializing in a new generation of electric cars that are more suitable for urban travel, using sales volume to gain market initiative. The Euler brand’s gradually increasing sales data in recent months have also This initially proves Great Wall’s strategic vision in laying out this market segment. The Euler brand is the pioneer of Great Wall New Energy. It represents Great Wall’s outlook on the market prospects and is an important step in Great Wall’s layout of the new energy market. After all, in a highly competitive market, only by gaining consumer approval can you have the right to speak.
Currently, Euler has launched two products for sale: Euler iQ and Euler R1. Both cars focus on new generation electric cars, and their sales exceeded 1,000 units in the first month. Among them, the performance of the Euler R1 is particularly eye-catching. After the sales volume exceeded 1,000 in January, the sales volume in February also achieved month-on-month growth despite the long Spring Festival holiday taking up a lot of time. In only a 58-day sales cycle, it achieved good results of 3,586 units. . In an environment where the overall domestic auto market is slightly sluggish, this achievement can fully demonstrate the love and recognition of the Euler R1 by the majority of consumers. In the future, the Euler brand will continue to launch more models to further meet the needs of different consumers.
Euler iQ
Positioned as a new generation of electric cars, the two existing products of the Euler brand are highly targeted. They have captured the hearts of a large number of consumers with their advanced architecture, superior space performance and technologically-rich configurations. The product strength and The market competitiveness is self-evident. It can be said that the Euler brand has achieved both product and market development. Some new car-making forces that are unable to achieve their goals due to lack of funds or insufficient technology accumulation can only look forward to it.
As the market continues to develop, the overall production capacity of electric vehicles will become higher and higher. According to the current development pattern of the power battery industry, the further development of most new energy vehicle companies will be constrained by the production capacity of battery suppliers. In order not to fall into passiveness, Great Wall, which is prepared for a rainy day, has recently spun off the entire power battery sector into Honeycomb Energy Technology Co., Ltd., which is currently fully independently operated. This move is intended to allow Honeycomb Energy to strengthen the competitiveness of its battery technology products through complete market competition, and at the same time make its power battery business bigger and stronger by obtaining more social capital investments. Now, its feedback effect on the parent company is beginning to show.
Just on March 11, Honeycomb Energy announced that it would join forces with Gateway Power, a subsidiary of Fosun Hi-Tech, to form a joint venture battery company, WeiFeng Power. In terms of technology, both partners have their own advantages in the field of automotive power batteries. Gateway has made great achievements in the research and development of soft-pack battery technology, while Honeycomb Energy is good at developing hard-shell batteries that are positioned at the high end, especially Honeycomb’s role in automotive power batteries. They are well versed in practical application requirements and are precise and experienced in battery product planning; from the perspective of quality control and production capacity, Great Wall Holdings and Fosun Hi-Tech behind both parties are experienced and high-quality listed companies, both in terms of management level and capital investment. Not a problem. Solving these two “difficulties” is naturally a piece of cake.
Through this marriage, Great Wall Holdings’ new energy vehicles will receive a complete power battery supply system, which is particularly important for Euler, which has just been established and is in the rising stage of its brand. From then on, Euler and other new energy products under Great Wall will easily solve the battery supply shortage problem faced by many new car-making brands.
In the future, the Euler brand, which has no worries, will naturally devote more energy to product research and development, bring more high-quality, trustworthy new-generation electric cars to consumers, and completely eliminate people’s doubts about it with its production capacity that will not be weak. suspicion. For Great Wall Holdings, the establishment of Weifeng Power also means that its layout in the power battery industry has begun to be gradually completed. The stable development of battery technology and the steady improvement of production capacity are also expected.
Post time: Dec-12-2023